Pinners often revisit them several times, searching above and beyond their original vertical or category. When people engage with trends on Pinterest, they don’t just search for them once.Trends on Pinterest sustained monthly growth more than 20% longer than trends on the rest of the internet.3 That kind of momentum translates to cultural relevance for advertisers and brands, because they get ahead of a trend that rises fast. In a recent study with Black Swan, Pinterest trends took off 20% faster than trends across other platforms in their first six months.

They take off faster, last longer and inspire more across categories. Pinterest trends do much more than just look forward. And Pinterest continues to get it right: for the third year in a row, 8 out of 10 trends the platform predicted came true. The result is a comprehensive report of the soon-to-be global trends for 2023 that can’t be found anywhere else. The report reflects multiple months of data, analysis and evaluation. Predicting what’s going to be big in 2023 isn’t guesswork.

For its annual Pinterest Predicts report, Pinterest analyzed what people have been searching for on the platform to identify the top trends that Pinterest expects will emerge or continue to grow in 2023. 1 Because people turn to Pinterest to look forward and get ideas, the platform is able to leverage this search data to gain early insights and identify what’s coming next in the culture before it actually starts trending. Over 400 million people come to Pinterest each month to plan for the future. Today, Pinterest is announcing Pinterest Predicts 2023, the platform’s annual selection of the most inspiring and interesting trends for 2023.

Pinterest trends 2020